Clare Seal

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Clare is a refreshingly relatable money expert who began her journey in 2019 when she found herself with over £27,000 of debt, no savings, and no assets. Instead of hiding her financial struggles, she started an Instagram account to share her story, building a community of over 120,000 followers as she documented her journey to pay off debt, save for a house deposit, and navigate the financial realities of motherhood.

Clare became a certified financial coach, wrote two bestselling books (Real Life Money and Five Steps to Financial Wellbeing), and developed a reputation for providing practical, shame-free financial advice. Her diagnosis of ADHD in 2022 added another layer to her understanding of personal finance, inspiring her to focus on making financial guidance more inclusive, particularly for neurodivergent individuals.
Clare’s content covers a wide range of topics, including money management for mothers, millennial finance, saving, investing, and tackling shopping addiction. She collaborates with both financial and lifestyle brands, such as Monzo, PensionBee, Hipp Organic, Clarins, and Asda, delivering campaigns that genuinely resonate with her audience. Clare’s work is regularly featured in major publications like The Guardian, i Paper, Grazia, and Stylist, and she is a trusted media expert for brands including Experian and eBay. Beyond her online presence, Clare offers financial coaching to private and corporate clients, leads workshops, and provides keynote talks, consistently encouraging open and honest conversations about money.
Let me know if you would like to take her on for speaking opportunities.

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