Sara Murray is a serial technology entrepreneur, having founded Ninah Consulting and Inspop, which owns the brand Confused.com. Sara then founded and now runs Buddi, the first wearable-as-a-service company, which operates in health and criminal justice markets.
Sara was an Entrepreneur of the Year winner, governing board member of Innovate UK and NED of Schering Healthcare. She is a NED of Boohoo.com plc and sits on the Council of Imperial College London. She was awarded an OBE for services to Entrepreneurship and Innovation in the Queen’s Jubilee Birthday Honours 2012 and is a qualified helicopter pilot.