Shed Simove is an entrepreneur, author and corporate speaker. His areas of expertise are Creativity, Innovation and Ideas Generation. Harnessing a constant stream of ideas from his astonishingly active mind, Shed has learned to transform his unconventional concepts into lucrative and original business ventures, which form the basis of his completely unique books, products, performances and corporate speeches.
Following a degree in Experimental Psychology at Balliol College, Oxford, and two years working in Disney World, Florida (as a Sixteenth Century Gentleman), Shed worked in TV Production, on programmes including ‘The Big Breakfast’, ‘Space Cadets’, and ‘Big Brother’. Shed soon became known industry-wide for making innovative, ground-breaking television shows. In 2003, Shed was appointed Commissioning Editor of Channel 4’s ‘Big Brother’ and throughout his TV career was also involved in discovering and launching many stars including Kelly Brook, Tess Daly and Russell Brand.
As well as a successful career in television, Shed has forged a highly innovative merchandising empire – creating conceptual gifts, executive toys, best-selling adult sweets, books, greetings cards, and even his own currency. To date, Shed has sold over one million novelty gifts worldwide and has won ‘Gift Of The Year’ twice. His world-famous book, ‘What Every Man Thinks About Apart From Sex’ became an international bestseller despite consisting of two hundred completely blank pages. It reached number 44 on the Amazon chart and has been translated in numerous languages.
Shed is an expert in IDEAS and can help make anyone’s ideas happen. Shed believes that "when an idea pops into your head, it can send you on amazing adventures - if you follow the idea through...". He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the amazing experiences they bring.